Hi everyone! My name is Kent Vorland, director and founder of Becama Holdings, or just Becama in trading. I’ve spent the last years as in sales an marketing, working on Wall Street, in San Francisco and now in London. I’ve been dealing with clients on all levels from all over the world, and I want you to be able to do the same by sharing my experiences. In our blog I will be writing about what my headline tells you – how to sell anything to anyone. By “selling” I am not only talking about what to say when you are cold calling a prospect, but a much larger spectrum. Selling is not confined to a transaction of money for a product or service. Selling is getting an idea through. For instance when deciding which restaurant to choose for Valentine’s day, or selling your argument in a debate. If you’re an actor getting into a role, paid or not, you need to “sell it!” Every aspect of your performance, from the words that come out of your mouth to the colour of your shoes.
Let’s take schools as an example. Have you ever thought about what makes the class clown so funny you smile even when they’re just answering the teacher’s question? Or why the best liked teachers are so well liked? These roles tend to display similar characteristics, no matter what school or class you look at. One could go as far as to say they are “selling” their personalities to fit in these roles! The beauty of selling is that no matter what you’re selling or to whom, there are universal factors and applications. Many find it hard to believe that sometimes you need to sell a company in the same way you sell lemonade. Or you need to reach out to someone you’ve never met, in the same way you would reach out to an old friend. But it’s true, and I want to teach you how to apply these same principles to your life, private and professional.
Don’t forget to sign up to this blog to get updated every time we touch on a new subject or explain new techniques for you to use in your everyday selling. If you have any questions, comments or something you’d like to hear our take on, please feel free to contact us or comment on this blog.
See you soon and good selling!